How to address employer in cover letter. Mention why you are qualified for the job and how your skills and experience are a match for the position for which you are applying. It makes your letter seem less formulaic and shows the hiring manager that you care about this opportunity enough to figure out who to write to. This small detail makes a huge difference. You should always include a cover letter unless the job advertisement clearly says not to.
How to address your cover letter figure out the name of the hiring manager. The point of a cover letter is to help a recruiter or hiring manager get to know you a bit better. Its most common to send cover letters by email or as an attachment with your resume instead of snail mail. Much of the format of the cover letter remains precisely the same regardless of how the letter is being delivered.